This is the death of the usp.
I made a podcast for you– one cool take away you can use right now to dominate any niches.
The Link to the round table : click here.
Olivier – inventor of multiple orgasm for women and sex with monkeys.
So today’s subject, how did you get free Traffic to your website?
Link : http://images.ultracart.com/aff/0283415E37A8EB0128452F5292051400/index.html
How do actually get people to your website and how do you make money with that? Of course, there are millions of ways for you to get Traffic to your website. But I’d like to share with you one new way. At least that is a new way from me to get Traffic to your website. And I’m testing a product right now, which cost a $100.00 per month and it’s called Traffic Geyser. And I’ll explain to you what’s the purposed and how you can actually get Traffic to your website whether you’re using Traffic Geyser or not. So here’s the way it is.
Let’s imagine that you’re in New York, alright and you want to start an energy medicine or a neuro-linguistic—let’s say an NLP Center. And you actually want to get customers, you’re going to do one-on-one sessions and you’re going to do seminars. So how are we going to do this? Well, there’s something called SEO local. So what is SEO local? Search Engine Optimization Locals, here’s the way it means. Let’s say I live in New York and I’m actually looking for a therapist who does neuro-linguistic programming. So I go into Google and I put NLP practitioner New York but I do something here better than that. I put the name of the street where I live.
So let’s 15th Avenue, I push, enter in Google. Now, what’s going to be amazing is that Google knows where you live actually right now by your IP, meaning your Internet Service Provider. And they will give you specific results based on the query you just made. So there’s going to be a map that appears of New York. With the streets, and you’re going to have little marks, A, B, C, D where are the closest neuro-linguistic programmers to the 15th Avenue or 15th Street. So this is completely amazing.
See, normally when you do SEO, SEO basically means that when somebody puts specific keyword in Google, your website comes up first. So if somebody puts neuro-linguistic programming and my website comes first then I’m going to get a lot of qualified free Traffic to my website, but it’s kind of hard to do this. But when you stop trying to do SEO for generic keywords like NLP or energy medicine and you localize them. Meaning you put NLP but then you put a city like Montreal and you’re even more specific, so for example there’s a street near where I live called Sherbrooke.
So if I put neuro-linguistic programming practitioner, Montreal or Sherbrooke then if there is one, two or three practitioners, it’s going to show him the map. So this is very, very, very powerful. But there’s something even more powerful and it’s the following. It’s that Google will now show the videos when you do SEO. So let’s say we go back to the fact that I live in New York and I want to start a neuro-linguistic programming center. So I do is I do short video. It could 30 seconds, one minute where I basically just answer a question about NLP.
So for example, how to not get scammed when you’re looking for a neuro-linguistic programmer and I just do what the short videos and I give people two tips. And I named a video with localize keywords. So for example, I called name a video New York Neuro-Linguistic Center. So when the customers goes into Google and puts New York Neuro-Linguistic programming or 15th Avenue New York Neuro-Linguistic programming, you can first show up on the map but the second thing is your video will come up first. Your video will even come before the other websites.
So in other words, one of the best way to get Traffic to your website is to do SEO. SEO meaning that when somebody puts a specific keyword, your website shows up but it’s used to be difficult. But when you mixed the two new elements, you localize your business, meaning you put a specific the name of the city or the street with the keyword you’re after. And you do videos and specific videos with localize keywords then you can dominate any niche quickly and easily and it goes even further than that.
Let’s say I start a brand new website and I do everything perfectly. It may take up to five months before I really show up in the first pages in Google for specific keywords. But if I do a video, your video can be indexed and shown in Google in less than 15 minutes. So the guys from Traffic Geysers have created something that they called a 10 x 10 x 4 rule. And basically what it means is that you come up with ten questions that people asked you all the time about what it is that you’re doing. And then ten questions that people should ask you about what you’re doing. That’s the 10 x 10.
And then the last four is for something a little bit more complex and I’m not going to into. So why don’t you stop and think about this? Let’s say that you want to—you’re starting a whole new field. Let’s take Robert Johansson for example who would like to make his nut NLP protocol on his RBIM known to a lot of people.
So what I would do if I was him is I would sit down and I would use the 10 x 10 x 4 rule. So what are the ten questions that people asked him every time he talks to his customer as wells. What RBIM, what is the difference between that and neuro-linguistic programming, why should I listen to you, why is the (00:06:22) semantic, what is the vestibular dah, dah, dah? So you find ten questions, right? And then ten questions that people should be asking them.
So for example, what is the benefit of RBIM versus all the other approaches? Why does it work, et cetera, et cetera? And then all you do is you do one video per question. So what the fuck is RBIM? He answers it and I mean simple video, one shot, get it down and then each one of those videos, then you give them specific names, keywords.
So for example, I don’t know specifically what you would do but let’s say will use NLP as keywords. Let’s say instead Robert Johansson. Let’s say somebody who wants to start an NLP Center in New York. So what you do is you go into Google and you put NLP or NLP practitioner and then you look at the ads because there are two things when you go into Google. There are the results, what we called the organic results, basically the websites that come up. And then at the top and on the right side of Google, you will see ads, what do you call ads words. And I want you to pay specifically—I want you to pay attention, close attention to the first three ads because it means that these ads are the best. They are the ones that the advertiser is willing to pay most and they are the ads that convert the best.
So what you’ll do is once you’ve put your keywords, in other words in neuro-linguistic or its energy medicine for women, you name the title of your videos based on the title of the ads because you know that these ads convert very well. So while I’m talking to you, I’m going to go—of course, it doesn’t work. Hold a second. I’m going to go directly to Google and I’m going to put there NLP certification and I go—and then you see, there are three ads at the top of the page and the background is in yellow. And the first one says NLP certification. The second one says NLP is about freedom and the other one says NLP certification online.
And to the right, there is NLP training courses, learn NLP at home and experience NLP trainer. So what I would do is I will take the first question about NLP and then call it ‘How to Learn NLP at Home’ because I know it works. And then there’s other one says ‘Helping you communicate better with yourself and with others.’ So the second video I would call it, helping you communicate better with yourself and with others, so this is really, really powerful.
Now, the thing with Traffic Geyser, it allows you to take your videos and with one click submit the videos to all of the video sites, all of the social bookmarks sites, all of the Podcast sites and infinite amount of blogs and to—I think you can even submit your videos using articles, directories of articles. Basically, you can pay Traffic Geyser to transcribe your videos into articles and then you can submit them to different article sites.
You can check out traffic geyser here: http://images.ultracart.com/aff/0283415E37A8EB0128452F5292051400/index.html
So, this is an overview. Should you have any question, just ask me and I’ll put the link for Traffic Geyser at the end of the Podcast. So the best to you and I wish you the best.
Hey this is Oliver.
Today we’re gonna talk about Self Made Wealth by Eben Pagan. I almost went through all of his stuff and I want to give you my ideas, my feedback on his stuff. If you’re really really new at money making you’re gonna learn a lot of good stuff in this.
If you’re really advanced well I don’t know. Eben sometimes can talk a lot before you find something that’s really good but when you find it most of the time you’ll only get it from Eben because he’s really bright.
Here’s two take aways I got from Self Made Wealth, the first one is about making money the second one is about getting rid of bad feelings in your life.
About making money he says there’s basically 3 big chunks. Being a provider of value, acquiring assets and then managing wealth.
Value is about giving as much value as possible to other people instead of being a taker. That’s something I heard from Tony Robbins and I always laughed at it because it was too vague or generic but the take from Eben is different.
He says, the value is in the eyes of the customers. The value is in the eyes of the customers. So the mistake I made in my business is I was selling people what I know that’s good for them. Well the problem with that is the value is from my point of view.
Now what they want is feelings, stories, and magical solution that you just ask your angel and good stuff happens to you, and I know it’s stupid but that’s what they want.
So it’s a paradigm shift for me. Even though personally I think it’s pure fucking bullshit if you really want to make money you gotta give people what they want. So your ability to create value from the perspective of your prospects or your customer, that’s the first thing.
And the second thing about acquiring assets, I’m gonna give you Robert Kiozaki’s definition of an asset. An asset is something that brings you cashflow every month, so a car or a house isn’t an asset it’s a liability.
There’s basically three classes of assets. There’s businesses that works without you, there’s paper assets and there’s real estate. And then once you view step one and you’ve created value for people then you make money, with that money you acquire assets, then these assets will generate wealth for you for the rest of your life.
And the three ideas he gives about getting rid of bad feelings, cut yourself from the news and mass media don’t watch news, stop worrying and that’s something very generic not specific but then again it’s okay and the third one is don’t gossip. These are two things I got from his Self Made Wealth package.
If you’re a really newbie on how to make money your’e gonna get great value out of it. If you’re an advanced or intermediate money maker, marketer, I’m not sure about that. So you can ask me any questions you have about this I’ll be more than happy to give.
Hey!
Here are 2 take-aways I got from his course.
Olivier
Hey!
This is an interview I did like a million years ago with Joseph Riggio. It was for my amazing bestseller “how to make a living with nlp”.
I sold millions of copies.
You can get for free for a while by putting your email on the optin box on the upper right corner.
Olivier
Interview:
Interview with Joseph Riggio
Joseph Riggio is the creator of Mythogenic Self and is the president of Applied Behavioral Technologies. (www.appliednlp.com) His training courses are being taught all over the world, in 8 languages. If you want to learn how to start from scratch, build your own field and take it to the world, then listen to what he has to say. One other thing, you’ll absolutely love the insights he gives about coaching!
Olivier – Joseph, could you tell us a little bit about yourself, your organization, what you do and so on?
Joseph – Well, that’s actually quite a big question. The REALLY short version is that I went to university and studied architecture. After practicing as an architect for about eight years, I woke up one morning and decided that I no longer wanted to be an architect, as a way of making my living. I went to my partners, on that day and quit, selling them my share in the practice that we’d built up over four years, for about $10,000.
I didn’t really know what I wanted to do except to “work with people in some way” – so among some other things, to make some pocket money while I decided how to do this, I trained dogs for the next 4 years. While I was doing that I was studying neuro-cognition in a doctoral program and that’s when I started training in NLP, as well.
During that time (this was in 1988), I met Richard Bandler, as part of the practitioner training (NLP) that I was participating in and the impact of that evening was that I’d decided I would do NLP for a living and made a commitment to learning what I needed, to do that. I went on to train under Roye Fraser, for the next five years as a “disciple” or “apprentice” of sorts – kind of like an intensive mentor/student relationship, in an old guild or the martial arts.
While this was ongoing, I was dabbling in building a consulting practice in and around NJ. Then in 1995 I “got it!” and knew it was time to really go out and do something with what I’d been learning and started my consulting and training practice with gusto.
I had established my company Applied Behavioral Technologies, in 1990 and had done a number of consulting projects, in those previous five years, including developing and delivering a world-class sales training program, including an NLP aspect. A Danish company picked up on this training in 1996 and I began delivering it for them worldwide. I started another company with a Danish partner in 1996 to do this, which is called JS RIGGIO INTERNATIONAL, INC., and I’ve been delivering sales training, negotiation training and leadership training, through this company, since then.
We now have the ability to deliver these programs in eight languages (English, Spanish, French, German, Italian, Portuguese, Danish and Japanese) and run offices in New Jersey (our headquarters), California, England, Denmark and China (PRC). JS Riggio International, Inc. is one of the most significant international training companies, offering programs based in the NLP technology, with clients in more than a dozen countries worldwide and multi-million dollar sales revenues.
In addition, I’ve been developing my own NLP workshops, based on my years of training with Roye and drawing heavily from my martial arts training and studies in neuro-cognition and philosophy. The primary form of this training is my Mythogenic Self model, which is presented through Applied Behavioral Technologies, Inc. The MythoSelf model addresses personal development from a highly integrated and whole-form way. Most NLP training is built around addressing epistemological issues or how people construct what they know about themselves and their lives, their world-view or, in NLP terms, their map of the world.
The MythoSelf model is built around ontology or how a person knows themselves to be – the issue of their identity, in its most primal form – this is who they are, before they even know themselves. This model allows a person to come to know themselves without the “mask” of culture or conditioning and to learn how to operate out of this position, which has great power and integrity for them.
I’ve been told that this training is very “spiritual” and provokes a profound sense of awakening and reverence in people, for themselves, their lives and also for others. I don’t particularly refer to this training as “spiritual”, however, I can understand how people might say this, as I do agree that the results, of participating in this training, are often profound for them.
I also, on occasion, do training in hypnosis and professional development using NLP based models. I’ve done a few workshops for other NLP trainers in their practitioner and master practitioner programs, usually, they ask me to demonstrate calibration and hypnosis skills, as this is an area within the NLP community where my reputation is best known.
I have a particularly somatically focused way of calibrating and I tend to be both very specific and to notice extremely subtle shifts in micro-muscle changes that generate profound shifts, when integrated into change-work, especially, when combined with hypnosis. I’ve been known to put people into deep somnambulistic trances, simply by having them adjust one particular muscle in their bodies in a particular way, such as flexing the adductor muscle in the inner thigh, up close to the groin and holding that as they access (eye-access), in a particular way.
These days, I find more and more of my time and attention going to helping people start-up as coaches/advisors and consultants, in their own businesses and helping those already in their own businesses, build them up to make them more successful. I’m involved in doing this in a few different ways that I think are highly complementary.
1. I work with individuals one-to-one as an advisor/coach to them.
2. I do workshops, both on my own and with others, to build specific business skills and also NLP and related skills, like hypnosis applications.
3. I work with a few select clients, as a consultant, to actually help them build their business directly – usually those who are working as B2B (business to business) coaches/advisors and consultants, although, I have one or two clients who are more interested in building practices, built around doing private work. I see myself more and more, in the future, doing this as the focus and primary area of my personal practice.
So, that’s where I’m coming from and what I’m up to these days. Oh yeah, I recently bought www.nlp-world.com and NLP World (the magazine) as well and we’re planning to make the first the definitive portal for NLP, on the Internet and the latter the definitive periodical source for NLP, in the marketplace, with a definite emphasis on applications of NLP, especially, as they apply to professionals and business.
Olivier – Coaching is a very popular trend. You offer a seminar on how to make money by being a coach entitled: “Kick-Ass Consulting.” (I love the title!) . Since our listeners are NLPers, I feel they are more than qualified to become efficient coaches. Could you give us some guidelines to become a successful coach?
Joseph – So, you want to know all my secrets! Okay, I’ll pick up the gauntlet and address your challenge. Here goes.
Well, to begin, I agree – coaching is a very popular trend these days. I’m not quite sure if what I do or teach is coaching, as I understand how most people who use that term, to refer to the activity, use it. My experience is that, what most people refer to as coaching, is either based in goal-setting or skills development or a combination of the two.
The coach is expected to help his/her clients to establish and reach their goals, sometimes by addressing skills development or introducing their (the coach’s) specific expertise. What I do is more based in my skills, as an NLP practitioner/Trainer and follows more along with what I do when I do private work with a client.
I elicit from my clients how they are, at their best and from this state, I elicit with them a direction, which will allow them to continue to remain like this – at their best. Then we generalize and integrate this state throughout their lives, along the path of the direction we have established. This is a much more generalized and integrated approach than goal setting, as it allows for a greater spontaneity. It is not based in established pre-fixed or set outcomes, but rather it references and filters what comes up for them, through the intention of holding this state and the path of the direction for their lives that they’ve established.
In addition to my skills in working with them, in this way, if I bring any expertise, it is in the areas of strategy and the analysis of those with whom they interact, to produce their outcomes, through time. I think of my role more as an advisor and consultant than coach – but maybe we’re just talking semantics, here.
To answer your question, the guidelines I’d offer, begin with the single most essential point – “Know Thyself!” I know this guidance isn’t new or particularly clever, however, I believe it’s essential to being truly successful. Only when you know yourself can you be sure when you’re addressing your client or yourself. The biggest skill a coach/advisor/consultant can bring to the party, in my opinion, is clarity. Then and only then, can they offer their particular expertise.
If we’re talking about coaching or advising clients, it’s also significant that you have the skills required to assist people in making fundamental change, not just incremental change. This requires an ability to work outside of cause and effect and linear patterns. NLP is a wonderful skill-set to have access to, in this role, because so much of how a person gets stuck can be discovered, tracked and modified using it. The six questions I’m most likely to ask, in this role, are:
1.”What has to be true for “that” to be true of this person (my client)?” (This is what I refer to as the “Ultimate Meta-Model Question”)
2.”What is it that most limits this person?” (This will always be a function of how they succeed, not how they fail, as most people tend to think.)
3.”What will they (my client) have to give up to get what they want?” (This is related to the idea that they already know how to succeed to the current limits of their success and this way of succeeding limits them from getting to the next level of success.)
4.”What are they (my client) like when they’re at their best and operating with integrity?” (This is related to my comments above regarding my style as a professional advisor and consultant and beginning from what works and generalizing that.)
5.”What is this person’s intent?” (This also refers to my comments about my style and approach with regard to the concept of direction over outcome.).
6.”What would it be like if they were already getting the results they desire?”
Then I help them in organizing themselves, so that they can move beyond what limits them and get those results. These are, in part, my “secrets” to successful consulting. Simply stated, start and end with positive intention from the positive bias. Build “satisfaction” into the system, right at the start and then seek to amplify that experience, as you build the results you’re getting with your clients.
Finally, I want to add that to be successful, a professional coach/advisor/consultant must be focused. They must build the critical
mass of learning and skill to apply themselves, in a laser-like way, to getting the specific and precise results they set out to get. The successful professional will first decide what these are for themselves and only then, will they be able to know how they can help others and where to apply themselves.
Olivier – You created Mythogenic Self. Could you tell us a little bit about this technology and how you created it? Also, how you managed to get
it this popular?
Joseph – As I mentioned above, this model is based in my NLP training and the work I did with Roye Fraser, as well as my study of the martial arts and philosophy. The basis of the model is to lead an individual to find their personal mythology and live their lives through it. This follows the pattern established by Joseph Campbell in his book, “The Hero with a Thousand Faces”, which he referred to as the “Hero’s Journey.” An example of this pattern is played out in many movies, including one of my favorites, the Star Wars trilogy (with Luke Skywalker).
What we do in the Mythogenic Self model is to take a person through their own “Hero’s Journey”. (This term refers to both men and women, in this model.) The NLP model provides us with some of the tools we use to do this, as does hypnotic modeling. The process is equally based in language and somatics. A fundamental component of this model is the belief that you cannot make a change in the mind, without a corresponding change in the body, as they are actually one entity – body-mind, not two, body and mind.
The way it became as popular as it is, I believe, is twofold:
One, it really works – people who participate in MythoSelf training get results in their lives. An example of this is at Applied Behavioral Technologies, Inc., where we’re in the process of building and making available, professional applications of this model. We are presenting this model to businesses, as a leadership development model and have also begun to run a few consulting projects, built around it.
I’m currently working with one client who has a $40 million IT company who wants to grow it to a $125 million dollar company, in the next five years or less, who has retained me, through my company, to bring this model into his business and work with all his managers. In essence, we’ve completely redesigned and rebuilt the organization according to the principals of the MythoSelf model. (I’m not selling it under that name as a B2B product.) We started together 2 years ago and at that time, his business was returning about $12 million/year in revenues, so, we’ve already come a long way. In the process, he’s become a big fan as well.
And two, I’ve stayed with this process, my own learning around and within it, and my commitment to others using and applying it – relentlessly. I think what sometimes appears as skill, or even brilliance, in some cases, is actually more about persistence and tenacity than anything else. With persistence and tenacity, skill and brilliance build, become possible and finally, manifest. Also, I’m unabashedly confident in telling anyone who wants to listen, how I think this process will change their lives (and now their businesses, as well) for the better.
Olivier – You’re using two marvelous marketing strategies: newsletter (e-zine) and Yahoo groups. They are fantastic as they allow you to keep in touch with your customers for free and allow interactivity with them. Have these been effective marketing strategies for you?
Joseph – Yes and primarily for the same reasons I’ve outlined above – I’ve stayed with them long enough, to make an impact. Many people give up, before they’ve given what they’re doing a chance to become effective, for them. There are also other marketing strategies, that we employ, that work brilliantly for us, including finding the very best people we can and creating opportunities for them to do what they want to and become part of what we’re doing, while they do it. You can look forward to more of these efforts becoming obvious, as we continue.
Olivier – People fall in love with NLP, and then they go out and take some seminars and ask themselves: Wow, it’s wonderful! But how do I make a living with that?
Joseph – That’s a great question! It’s the most common question that I’m asked and that is left unasked. I think we’ve addressed this, in many ways already, but specifically regarding NLP – develop their skills to a world-class level. This sounds obvious enough and yet, it is uncommon enough to be a true rarity. I’ve had the pleasure and the honor of working with some of the best NLP people in the world and I can say with great confidence that there are only a handful of them. I like to think that I’ve taken my own advice, in this case and I’ve worked diligently at developing my skills.
My clients recognize the skill and knowledge I bring to them and that’s what makes the difference, more often than not. You don’t develop the level of skills, I’m referring to, in a week or a month or even a year. My observation is that mastery at this level, takes about five years to develop, on average. This is not a function of aptitude or effort, but a function of experience or “time in grade”, as the military likes to refer to it. You just have to allow yourself the time it takes to build it into your bones – repetition is the mother of all skill.
In the meantime, while you’re doing this, spare yourself no amount of effort or money, in doing what it takes, to seek out the very best teachers you can find and spend as much time with them, as you can. Then, work as much as you can, putting what you’re learning into application. Anytime you get a chance, practice what you’re learning, as you go. People will spend four years or so getting a college or university degree and then work for 2 to 10 years in developing their skills in the field, before they really begin to hold senior level positions professionally.
Even the whiz kids of the dot.com craze, realized that experience is the difference that makes the difference, when it comes to sustainable, long-term success. Now the venture capitalists and investment bankers believe it too. To be a professional in many other fields, requires an additional 2 – 4 years of graduate education beyond the first university degree and many years of professional training beyond that, after they have gotten this professional degree.
What would make anyone think that it should be so different for those who want to be successful NLP professionals? Even the NLP professionals who claim that it’s possible, in much less time, have been doing it for at least five years, before anyone was listening to them.
That may not be the answer you were looking for or hoping for, yet it’s the best and most accurate answer I can offer. Now, with that said, it doesn’t mean they can’t be making a living while they’re doing this. What’s important is to bring everything else they have to offer with them, to what they are proposing to offer as NLP professionals. They should focus on what they know and until they have the skills to offer “pure” NLP based services, to the level sufficient to make them the living they desire (this is a lot easier to do at first, if you are willing to be humble), they can combine what they’re learning, with what they already know.
Another critical aspect of this advice, is to remember you don’t have to reinvent the wheel to be successful. Most professionals are successful doing what they’ve learned from others brilliantly, not because they’ve created something new. This is a unique tendency in NLP, because so many people have heard how Bandler and Grinder invented/created/discovered a new field and think they have to
replicate this to be successful. The most successful NLP professionals I know, other than maybe Richard Bandler, are successful because they’re successful at applying the NLP model, to specific applications, as they’ve learned to do it, not because they’ve invented something new. You don’t have to reinvent heart or brain surgery, to be a brilliant and successful surgeon.
Olivier – What would be the 3 best pieces of advice you could give them?
Joseph – I’ve already said it:
1. Build world-class skills.
2. Focus on doing what you know.
3. Don’t think you have to reinvent the wheel.
Olivier – What are the most effective marketing tools you’ve used?
Joseph – 1. I think the Internet and the things I’ve done there, must be
up in the top three.
2. Personal referral/recommendation – mostly, this is a result
of building great skills and doing good work with them.
3. Writing and talking about NLP formally and informally – this
is part of becoming part of the NLP community-at-large.
Olivier – In developing your business, is there one big mistake you have made and if so, how did you overcome it?
Joseph – Probably I’d say I took longer than I needed to, in becoming focused. I overcame it, like I’ve done many other things – I stuck with it, persistence and tenaciousness. What I had to learn is that choosing what to focus on, isn’t as much about giving things up (although, that what it seemed like, before the fact) but rather, about what I most want to be able to be doing. Once I got this point, it became much easier, almost automatic.
The irony is, that once I gave up trying to do everything, for everyone and decided to focus on what to do in a limited way, the success that resulted created the opportunity to do many more things than I would have ever dreamed of doing, before that.
Roye once said to me that I was unwilling to be a “One-trick pony” and yet it was what I most needed to learn to do. At the time, I thought of it as insulting and yet, I recognize there was great value in that advice.
Olivier – Joseph, there are two types of people who are listening to us: newbies who want to get into the business of NLP and already established NLPers.
For the first group I’d like to ask you this question:
Could you just tell us how you would go about creating your own NLP
product/service step-by-step if you were a beginner today and were on a
tight budget?
Joseph – Sure, I wouldn’t.I’d pick one thing that I’d learned while training in NLP, that both fascinated me and I liked doing and I’d do choose to do that, exclusively. I’d think in terms of whom this would benefit the most, what “target” group would gain the most from me, delivering this service to them and I’d target them exclusively.
Then and only then, after I got successful doing this, would I build from there and follow the natural flow. This would allow me to build from success. What’s interesting, is how few beginners seem to be able to follow this advice and how many successful professionals think this way naturally, after 20 or so years of doing it.
Olivier – Also, what resources would you recommend? (Authors, books, tapes etc.)
Joseph – I’d recommend anything that interested and fascinated them, which is related to what they’re doing first. I always recommend Campbell (Joseph) and I’m also a fan of Robert Anton Wilson’s, “Prometheus Rising.” It’s important to build some business skills and there again, I’d recommend that they find the authors/speakers that appeal to them most – there’s always more than one way to build knowledge and skills. Some of my favorites are Michael Gerber, Tom Peters and Margaret Wheatly, for different reasons.
I also like the classics in business by Schumacher and Drucker and would highly recommend both the “Practice of Management” and “Innovation and Entrepreneurship” by him (Drucker), as places to start ‘serious’ study in business. Finally, I think it’s more important to keep learning, than to worry about what you’re reading or listening to, if you find that you start a book or tape and it’s drudgery to get through, unless you know for some reason that what you’re looking to learn is in there and it’s the best or (rarely) the only source for this information, put it aside and read something else, instead. You can always come back to it or you may find that what seemed important, at one point, turned out to not be so important, after all.
On the other hand, I’d also recommend reading some of the business magazines that are out there. These days some of my favorites include: Business 2.0, Harvard Business Review and on occasion Inc. I also read the Economist, when I get my hands on a copy or when the cover story particularly interests me (then, I’ll actually buy a copy). I’ll read Selling Power, on occasion, as well and I’m a big fan of Utne Reader (the only magazine I regularly read cover to cover, other than Business 2.0, these days). I can’t seem to get through either Fast Company or Wired, although I know some colleagues who think very highly of these publications, as well.
My final advice would be to bridge the gap, between gathering enough information from a number of difference sources, to become well and broadly read and also to go deep enough, to get the value from what you’re reading and studying – a little tricky at times and very possible, if you put some attention on it.
Olivier – Now, for the already established NLPers:
Are there 2 or 3 common mistakes you see NLP business owners make that are costing them a lot of money?
Joseph – Same-same, not focusing enough, is the first and foremost – focus is the difference that makes all the difference. Then, after focus, is throwing money at things, in an effort to “solve some problem.” This is a fear-based response. The idea is that if they spend enough trying to fix what’s wrong, not just with money, but also with their time, attention and energy, as well, they’ll have to succeed, in getting past the limitation, that the problem presents.
Usually, this is accompanied by worry and concern, with what will happen to them (and their businesses), if they don’t solve the problem.
The opposite is also true – not spending enough time, attention, energy and money on getting what they want, as an outcome. This is the reverse of the above mistake, in that instead of determining the specific outcome that they want to produce in their business, they try anything and everything hoping that something will work – this is a result of insufficient time, attention and energy devoted to building great solutions, regardless of and in spite of, any perceived problems.
Then, even when they do decide upon an outcome, they don’t build the solution that will get them there, because they won’t make the investment in time, attention, energy and money. In this case, it’s a function of both accessing the resources and building the context, in which success becomes inevitable.
This is many times, a function of sticking with “it” long enough, once again – instead of looking for the more interesting, new and exciting thing to do, they should perfect what they already do and then perfect that again. Do this for 20 years and you’ll build a world-class reputation for excellence in service and in innovation while you’re at it – two real assets in building a successful business, by any standards.
Olivier – In your opinion, what are the best ways-strategies to make a lot of money with NLP?
Joseph – This sounds like the “Magic-Bullet” question. I really don’t have an answer that’s a lot different from the ones I’ve listed above. Get really good at what you do; focus and do it long enough to get your outcomes. What I can offer is that there are huge areas of opportunity that seem to be looming on the NLP professional horizon. One of the areas that I think is interesting, right now, is for profit education.
There are tons of operators of private schools, from nursery schools to secondary schools and colleges (both professional/technical and academic), who are running for profit operations. These folks would benefit greatly from access to NLP technology. At the lower grades, it would improve their abilities to get results with students and run their businesses more effectively and at the higher levels, it would be great to make it available, as part of the curriculum, to get more success from the students, directly. Another area, is in doing modeling projects.
There’s great opportunities out there for NLPers who are good at modeling, to build “best-practice” models, in all kinds of areas, but if I were going to mention just one, it would be in healthcare administration and operations, as my example. I also think that the whole area of coaching and consulting will remain viable, for those with good skills. What I’d be thinking about is, how to build a successful business, outside of NLP training, if I were coming to NLP today, and it’s my advice for new practitioners, as well.
What will always serve those who are striving to be successful, at building businesses, is the ability to market themselves and their businesses well. At the initial stages, as a sole practitioner, I’d recommend they take a look at Jay Conrad Levinson’s advice for “Guerrilla Marketing” and pick one or two strategies that appeal and seem to apply and stick to those. At the next level, are a bit more sophisticated techniques, like making presentations and I’d recommend some of the Tom Peters material, here.
Then, there’s large-scale marketing, for a significant investment and at this point, I’d recommend hiring a professional to assist, if at all possible. I tend to follow the advice given to young attorneys, “A lawyer who represents himself/herself has a fool for a client.”
Olivier – When starting a business, sometimes fear stops us. What technique or resources would you recommend to overcome this challenge?
Joseph – You’re kidding me about this one, right? This is for NLPers, isn’t it? If they can’t answer this, they aren’t ready to help others yet. I’d recommend going back to whomever they got their training with and ask them. If they don’t get a good answer, they should get their money back and use it to come to a MythoSelf training and then plan on coming to “Kick-Ass Consulting” with John LaValle and me.
Really, it’s the basis of the work I do, with my professional clients. I help them build the skills, confidence and focus to apply them to growing the businesses they dream about running. Usually, fear is about not knowing what to do or how to do it, not fear itself.
It’s essential to start from skills and then you can build the confidence and focus you need, to not just begin, but to succeed beyond your wildest imagination. It’s a step-by-step process. Every journey begins not just with a single step, but a single step in the proper direction. Keep it simple, discover what you’re good at (or get the learning to become good at something), focus on what you want to attain, focus on how you want to get there and take action – endlessly notice what the results of your efforts are and refine and perfect your skills and your approach. Do this long enough and you won’t remember just when it happened, but you will have already become a success.
coaching, get your goals, interviews with gurus, Making mo'money, nlp
Aweber vs getresponse and other email autoresponders…so you know now that the money is in the list.
The whole internet marketing industry can be boiled down to you having an email list.
But which autoresponder to use?
Here’s the answer:
Aweber vs all other autoresponders
Olivier – Masonic Secret Agent
Ps: click here to try it for a buck : http://www.aweber.com/?348020
Hey!
This is a transcript from a podcast I did a while back.
Enjoy:
Olivier
Alright. Today we’re going to talk about Dan Kennedy. I just finished Dan Kennedy’s biography called My Unfinished Business, and I’d like to give you four take-aways that I got from the book that helped me and I hope will help you too.
The first thing is basically what he says is that anything in his life that he really, really, really wanted, whether it be his third wedding marriage to the same wife, the being able to legally be a driver of a horses, or make a shitload of money, he had to go through major adversities, to go through major challenges. That made me feel better, because I know what I want and discipline, I’m taking massive action, I am learning from my mistakes, and always improving myself. I’m trying to use as much tools as I can, whether it’s energy medicine, NLP, you name it. Still, a lot of times, I get myself frustrated and I curse at God or the universe by saying, you know, another challenge, da-da-da. I felt as if I was the only one, maybe I said I’m retarded or something, that knows all of these technologies. I thought that life is supposed to be easy when you’re going after goals, because you can change your physiology and you can remove psychological reversals. But to know that, at least this guy, and I think it might be the same thing for a lot of people who achieve great things in their life, they have to go through major shit (chuckles) before they get what they really, really want.
So taking massive action is something. Yeah. But it seems that going through phases of despair and frustration, at least he had to go through these, and it gave me perspective. I feel less retarded and impatient because I can’t get my goals, because I mean I’ve got some pretty big goals. I work my ass off, and, man, results are thin compared to the efforts and the shit that happens to me. That’s a good thing. To realize that even though the sales pitch and making money and self-improvement and Tony Robbins and NLP and you name it is quick and easy and whatever, in reality it might be different. That’s the first thing I got.
The other thing I want to tell you is what he calls money-making secrets he would have loved to learn sooner. I’m going to give them to you and hope that it helps you make more money earlier. The first thing is it is what he calls price elasticity. Price elasticity. Maybe my pronunciation isn’t perfect, but he tells of the story of one of his customers, who I think was selling information on how to prevent your employees from stealing from you. His client had like a couple of tapes strapped together. He was selling that something for $600.00. Dan convinced his client to sell the whole thing for $6,000.00. (Laughs) So we’re not talking about doubling or tripling your price here, we’re talking about adding a zero. He lost one customer. His clients, by going from $600.00 to $6,000.00, lost only one customer.
I did this with my own business without really willing – I was not aiming at this. But when I do my promotions, for example, when I launch a product, I will say this is the introductory price. The price will double in the next three days. So people rush up to buy it because they know I will double the price. To be honest, the introductory price is the price at which I want to sell the product. When I double it, I know I’m not going to sell any copies, until the next time I do another promotion where I reduce the price. It’s one of the things that Doc LaTourette does. I don’t know if you know this guy John LaTourette, but basically he will do seminars. He will videotape his seminars and then not sell them. He will accumulate these like 20 DVDs-long seminars. When he does a seminar, he will say, “Well, if you act early, you will get these never-released before to the public bonuses,” and will stack up $10,000.00 of perceived values of bonuses. Each of these products he says is like $4,000.00. But, of course, nobody will buy these products at $4,000.00. It gives him an excuse to build up perceived value. It’s the same thing if you go to one of Harv Eker’s seminars. Long story short, price elasticity. So, yeah, return to my story. I sold one copy of one of my products at double the price. I don’t know why the guy bought it, but it just turns out that – yeah, so price elasticity.
The second one is you have a higher transaction size. If you have a higher average price point, to make a long story short, if you’re selling an e-book for $50.00, and you want to make $1,000,000.00 a year, you have to sell a lot of these e-books to a lot of customers to make $1,000,000.00 a year. If we go on the other extreme of that, Dan says that he charges something like $100,000.00 to write one sales letter. Now, I don’t know if it’s price-inflated or if he really charges that. But let’s say he does. At $100,000.00 per sales letter, you know, you only need 10 customers and you’re a millionaire. You can find your own range between these two. But one of the things I found is that this is one of my major flaws in my other business, my price point. Maybe it’s $50.00, $60.00, so I’ve got like 15 products at $50.00. What you can do – because I tried creating one big ticket that I sold for like $300.00, but it’s so much work. You know, if you’re doing crappy products, it’s okay. But, you know, I had to create 6 CDs full of information. I don’t do any fillers in my product, so it was a fucking lot of work. If you want to create these new monster products, it takes a lot of energy, unless you’re doing seminars, but I don’t.
One easy way you can – two ways that you can do to increase your average transaction size. The first thing, which is my favorite thing, is you bundle a couple of your products together into a whole course and you call it a system. The trick is to make the bundle, not sell it as a bundle, but as a system, but to give it an angle or a story that will appeal to a lot of people. For example, I will create in the coming years a bundle about stress, another one about weight loss, another one about self-esteem. When you look at the different products, they don’t really talk about weight loss except one. But you can stretch the truth, if you like, so that the whole thing is a package about losing weight. For example, I got a product that I sell called how to easily lose weight with energy medicine. It’s 50 bucks. I’ve got another one, it’s a DVD about the emotional freedom technique. Another 50 bucks, you know. I can easily say that with EFT you can rid of your bad feelings. I’ve got another one on self-hypnosis. You can use self-hypnosis to lose weight. I’ve got another one about intuition, what I call your divine intuition. There’s another thing. If you get access to intuition, life gets easier, you can get answers to your question and therefore you’re losing weight. You get the idea here. Basically, you package your different low price products together into a system or a bundle, and you give it a name or a whirl or an angle that will appeal to your target market.
The other way to do that is to do a compilation, to do joint ventures with different authors, and you all chip together. You have two DVDs; you put them in the package. Then you contact another author and he has a two-CD product and you put them together. You get a couple of your friends or a couple of your customers or experts that you know and you create the whole enchilada, like a whole package of all these products together.
The third way, I just thought about it, is to do interviews. The quickest way to do products, unless you know the information yourself, is to simply do interviews. You can do them by phone. One thing I did years ago when I wrote the incredible best-seller How to Make A Living with NLP is I did interviews by e-mail. I targeted some great neuro-linguistic programmers, like Ross Jeffries, Joseph Riggio, Michael Hall, like five others that I don’t remember because it was like years ago that I wrote that. For each of them, I wrote specific questions. Ross Jeffries, which is about speed seduction, and he is good in marketing, I did not ask the same questions that I did with Joseph Riggio. But I sent them the questions and most people were more than happy to answer my questions. They wrote themselves the answers, so you get a written product. The information was killer.
So in summary, three ways. You bundle your products together. You do a compilation – you package other people’s product with yours. Or you do interviews. That was the second money-making secrets that Dan Kennedy, I hoped you had learned earlier how to increase your transaction size.
The last one is the power of recurring products. Recurring products meaning that, instead of selling an e-book or a CD for 50 bucks or 100 bucks, people will give you money for months. It could be, for example, a CD of the month. They pay 50 bucks a month and they get a CD by mail. It could be a membership site for $30.00. There’s a couple of guys in the internet marketing who charge I think it’s $200.00. stompernet.com. It’s a recurring product. I think they really give value for 200 bucks. I want to buy it and check it out, but it’s still 200 bucks per month. Some of the good products is software. For example, I don’t know, maybe four or five years ago, I was doing some internet marketing coaching with people. I got a guy who I said try OneShoppingCart. It was then the best way to reach your customers and send e-mails and stuff like this. Well, yesterday I got an e-mail from OneShoppingCart saying that they’re going to send me a check for $450.00. I haven’t done anything. But the guy is hooked up with OneShoppingCart for the rest of his life because, if you remove this software, his internet business doesn’t work. Selling internet marketing tools. Another good one is aweber.com or SiteSell.com. Site built it. If people use these products, they’re fucked because, if they remove the product, they can’t send e-mail to their customers, plus they’re great products. So software.
Another thing I got from Dan is, if you’re selling services, coaching could be one of them, sell it as a membership site if you like. Instead of charging per the hour, have them sign a contact for, I don’t know, three sessions per month, etcetera. For Dan, the holy grail or the biggest breakthrough in the marketing of information, but it could be applied to any business, is what he calls forced continuity. Forced continuity. Now, I haven’t done it yet. But, from I got, is when you go to one of Dan’s websites, Bill Glazier’s website or whatever, and you want to buy a product with your credit card, let’s say you want to buy the new and improved magnetic marketing product. Let’s say it’s $200.00. Well, you’re forced to try his membership, his newsletter. So you’re automatically signed up for a two-months free trial of Dan’s newsletter. After two months, if you don’t cancel, then you’re billed, I don’t know, 50 bucks or 100 bucks per month. This is devious. This is powerful. If you have a good shopping cart software, which I don’t, at least in my other business, if your business is in English, use something like OneShoppingCart.com and make it so that, whenever somebody is buying one of your products, he is automatically signed up for a free trial of your recurring product. It could be, like I said, a software, it could be a membership site, it could be a CD of the month, it could be a ________ of the month, it could be a membership site.
Alright? So I hope you find value into that. In summary, the four things I got from Dan first was that it might be normal to be frustrated and have to go through major adversities if you want to achieve your goals. Maybe for some it’s easy as a walk in the park but, even if you’re doing everything perfectly, taking action, and you’re cleaning your beliefs and all of that, it still might be a challenge. The second thing is price elasticity. You can do testing and double, triple, quadruple your prices and be surprised how much people don’t really care about the price. All they want is you or the quality of what you’re providing. The third thing is to increase your average transaction size. If your average product price is 50 bucks, and you simply increase it to 100 bucks, well, you’re making twice as more money, less people. Long story short, it’s easier to make more money with higher prices and less customers than low prices and lots of customers. The easiest way to do that is to either bundle your low prices product into one bundle and then you give it a good marketing angle – lose weight, stress reduction, self-esteem, love, attraction, whatever it is, making more money. Or you bundle some of your friends’ products with yours. Or you do interviews – written interviews or by phone. The fourth thing is the power of recurring products. More specifically, he talks about forced continuity. Whenever you’re buying one of Dan’s products, automatically you’re signed up for his free trial, and then you’re billed each month.
I hope this brings value to you. Leave me your questions and commentaries. Thank you.
That’s 2 key concepts I got from Dan Kennedy and Jay Abraham.
Enjoy:
Olivier, master of chaos and jcsband